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Whether you are a publisher, e-commerce company, storyteller, advertiser or email sender, AMP makes it easy to create great experiences on the web. Use AMP to build websites, stories, ads and emails.
AMP (originally an acronym for Accelerated Mobile Pages) is an open source HTML framework developed by the AMP Open Source Project. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP is optimized for mobile web browsing and intended to help webpages load faster.
Learn how Google and its partners are working to improve the mobile web with AMP HTML, a new open framework that allows websites to build light-weight webpages. AMP HTML supports rich content, ads, analytics and distribution across devices and platforms.
The Accelerated Mobile Pages (AMP) Project is an open source initiative that came out of discussions between publishers and technology companies about the need to improve the entire mobile content ecosystem for everyone -- publishers, consumer platforms, advertisers, creators, and users.
Learn what AMP is, how it works, and why it matters for your website speed and SEO. Find out the pros and cons of AMP, and whether you should implement it in 2023.
Dec 30, 2023 · Accelerated Mobile Pages (AMP) is a framework designed to optimize and accelerate the loading speed of mobile web pages. It achieves this by utilizing a streamlined HTML code, asynchronous loading of resources, and prioritizing mobile-friendly design principles.
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related to: Accelerated Mobile PagesScalable page creation. Complete customization. Quick integrations. Try it for free. Build unique landing pages for every ad & optimize them for conversions in one place.