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Leon Festinger (8 May 1919 – 11 February 1989) was an American social psychologist who originated the theory of cognitive dissonance and social comparison theory.
Leon Festinger (born May 8, 1919, Brooklyn, New York, U.S.—died February 11, 1989, New York City) was an American cognitive psychologist, best known for his theory of cognitive dissonance, according to which inconsistency between thoughts, or between thoughts and actions, leads to discomfort (dissonance), which motivates changes in thoughts ...
- Jerry Suls
Jul 4, 2022 · Leon Festinger was a renowned American psychologist, researcher, and author. He is best known for developing cognitive dissonance theory and social comparison theory. In addition to challenging the dominance of behaviorism, Festinger spearheaded the use of scientific experimentation in social psychology.
Oct 24, 2023 · Cognitive dissonance theory, proposed by Leon Festinger, posits that individuals experience discomfort when holding conflicting beliefs or attitudes. This discomfort motivates them to reduce the inconsistency.
- Festinger's (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and behavior in harmony and avoid dis...
- Notice that dissonance theory does not state that these modes of dissonance reduction will actually work, only that individuals who are in a state...
- When someone is forced to do (publicly) something they (privately) really don't want to do, dissonance is created between their cognition (I didn't...
Festinger’s work on visual perception concerned how people reconcile inconsistencies between visual perception and eye movements to see coherent images. His social psychological research concerned how people resolve conflict (group dynamics), ambiguity (social comparison), and inconsistency (cognitive dissonance)—all manifestations of ...
- Jerry Suls
Cognitive dissonance theory of communication was initially advanced by American psychologist Leon Festinger in the 1960s. Festinger theorized that cognitive dissonance usually arises when a person holds two or more incompatible beliefs simultaneously.
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As presented by Festinger in 1957, dissonance theory began by postulating that pairs of cognitions (elements of knowledge) can be relevant or irrelevant to one another. If two cognitions are relevant to one another, they are either consonant or dissonant.