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  1. Dictionary
    upmarket
    /ˌʌpˈmɑːkɪt/

    adjective

    • 1. relatively expensive and designed to appeal to affluent consumers: "an upmarket ski resort"

    adverb

    • 1. towards the more expensive or affluent sector of the market: "the pub seems to have forgotten its local community in a quest to go upmarket"

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