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  1. We make movies, TV series, content and cocktails for the personal amusement of Ryan Reynolds. We occasionally release them to the general public.

    • Aboot

      Maximum Effort makes movies, tv series, content, ads, and...

    • Projects

      Group Effort Initiative. Announcement. Initiative. Free Guy....

  2. Maximum Effort Productions, Inc. is a film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey. The company name is a reference to a catchphrase from Reynolds' 2016 film Deadpool.

  3. Jun 23, 2021 · Maximum Effort Marketing will continue to operate as a creative agency within MNTN. It will retain its existing identity. Ryan Reynolds is now chief creative officer of MNTN and partner George...

  4. Jun 25, 2021 · Ever since Maximum Effort Marketing launched in 2018, the agency has helped fuel the growth of co-founder Ryan Reynolds’ investments—such as Aviation Gin, which he sold to Diageo in 2020...

  5. Feb 22, 2023 · Maximum Effort, the production and advertising company the “Deadpool” star co-founded and leads with George Dewey, is part of an ownership group for a new 1.2 million-square-foot studio being...

    • Todd Spangler
  6. Mar 15, 2022 · In June 2021, MNTN acquired Maximum Effort Marketing, bringing on Reynolds at MNTN’s Chief Creative Officer and Dewey as Chief Brand Officer.

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  8. Maximum Effort | 71,594 followers on LinkedIn. We make films, TV and content for the personal amusement of Ryan Reynolds.

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