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Jan 22, 2024 · In a digital landscape saturated with generic messages, a well-crafted and personalized cold email can be a powerful tool to land your first copywriting client. 5. Copywriting Job Boards. Copywriting job boards serve as virtual marketplaces where businesses actively seek skilled writers for their projects.
Mar 18, 2022 · Landing your first copywriting client isn’t as simple as just sending over your portfolio and getting an enthusiastic “YES!”. If you want to get that first client, you need to have your foundations in place. Your first impression needs to be one of professionalism, instilling confidence in your prospects that an investment in your ...
Apr 9, 2024 · Use the search filters and avoid spending more than 30 minutes per job board. 5. Get to Know the Company Hiring. Take the time to research the company and get to know its values, products, and overall tone when job hunting for copywriting clients. This will help you decide if the job fits you well.
- Send Cold Pitches
- Apply on Copywriting Job Boards
- Do Guest Posting
- Tie Up with Agencies Or Other Service Providers
- Speak at Conferences
A lot of freelancers balk at the idea of sending cold pitches. Most freelance gurus too don’t recommend the idea. They say it’s pushy or salesy. But I disagree. In fact, I’ve secured some of my best and highest paying work via cold emails. And so, I can vouch for the effectiveness of this tactic. But to succeed with cold emails, you need to first d...
Job boards are often daily updated with copywriting gigs. So they’re the best places to find great leads. But a lot of freelance writers dismiss this idea because they feel that good jobs almost always attract 100s if not 1000s of applications, and so applying is a waste a time. Now it’s true that a lot of applicants reach out for the same job espe...
When it comes to inbound marketing, guest posting is the only tactic I recommend for freelance writers. This is something I’ve found good success with. When I was just starting out as a freelance writer, I pitched Kissmetrics for a guest post. At that time, I hadn’t yet chosen a niche for myself, so I chose a topic I enjoyed: Email Marketing. Soon ...
A lot of freelance writers dismiss the option of working with design and development (or digital marketing) agencies or partnering with independent service providers who offer these services. That’s because they assume that these opportunities don’t pay well. A thing that they don’t quite get is that there are all kinds of agencies and service prov...
Niche conferences are always buzzing with potential clients. So if you need work, grab a few contact cards and rush to the best industry events you can attend. (Related: how to get clients at conferences) But to make the most of this exercise, research about the people who’re attending, speaking at, or sponsoring these events because if you do a li...
2. Build a Strong Portfolio. Creating a portfolio is an excellent way to demonstrate your writing skills to potential clients and show them you have what it takes to write the content they need. And similar to choosing a niche, this doesn't need to be a massive undertaking.
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The top pitfalls of finding good copywriting clients are using job bidding sites (like Upwork) and cold emailing. It’s not impossible to get clients this way…but it does tend to take longer, be a lot more work, and they don’t pay as well. DON’T Use Job Bidding Sites (like Upwork, or similar)