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May 26, 2020 · As a generation that does not remember a life before YouTube (pre-2005) or Google, Gen Z has grown up with immediate access to billions of videos. What this means is that, unlike other...
May 6, 2021 · It’s been around since 2005, meaning that many teenagers and young adults today grew up with YouTube as one of the main influences, entertainment-wise. Generation Z, those born from the mid-1990s to the mid-2010s, are the first generation who truly grew up watching YouTube as a main form of entertainment.
Mar 11, 2024 · As the stats show, 54 percent of millennials log on to YouTube daily. This metric is even more impressive when you consider that only 10 percent of millennials use ad blockers, and an incredible 29 percent of millennials watch YouTube ads all the way through.
May 16, 2024 · YouTube has become a cultural juggernaut, shaping the way we consume content and interact with media across various generations. From Gen Z and Millennials to Gen Alpha and Baby Boomers, each ...
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Today’s young adults are much better educated than their grandparents, as the share of young adults with a bachelor’s degree or higher has steadily climbed since 1968. Among Millennials, around four-in-ten (39%) of those ages 25 to 37 have a bachelor’s degree or higher, compared with just 15% of the Silent Generation, roughly a quarter of Baby Boom...
Boomer women surged into the workforce as young adults, setting the stage for more Gen X and Millennial women to follow suit. In 1966, when Silent Generation women were ages 22 through 37, a majority (58%) were not participating in the labor force while 40% were employed. For Millennial women today, 72% are employed while just a quarter are not in ...
The financial well-being of Millennials is complicated. The individual earnings for young workers have remained mostly flat over the past 50 years. But this belies a notably large gap in earningsbetween Millennials who have a college education and those who don’t. Similarly, the household income trends for young adults markedly diverge by education...
Millennials, hit hard by the Great Recession, have been somewhat slower in forming their own households than previous generations. They’re more likely to live in their parents’ home and also more likely to be at home for longer stretches. In 2018, 15% of Millennials (ages 25 to 37) were living in their parents’ home. This is nearly double the share...
On the whole, Millennials are starting families later than their counterparts in prior generations. Just under half (46%) of Millennials ages 25 to 37 are married, a steep drop from the 83% of Silents who were married in 1968. The share of 25- to 37-year-olds who were married steadily dropped for each succeeding generation, from 67% of early Boomer...
Younger generations (Generation X, Millennials and Generation Z) now make up a clear majority of America’s voting-eligible population. As of November 2018, nearly six-in-ten adults eligible to vote (59%) were from one of these three generations, with Boomers and older generations making up the other 41%. However, young adults have historically been...
By 2019, Millennials are projected to number 73 million, overtaking Baby Boomers as the largest living adult generation. Although a greater number of births underlie the Baby Boom generation, Millennials will outnumber Boomers in part because immigration has been boosting their numbers. Millennials are also bringing more racial and ethnic diversity...
Jul 13, 2023 · Data from the Kagan first-quarter 2023 US Consumer Insights survey shows the majority of Gen Z and millennials, along with half of Gen Xers, tend to use social media for many activities beyond messaging, whereas baby boomers and seniors do not.
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Nov 17, 2023 · This article has explored the multifaceted nature of the millennial generation, including their demographic traits, values, media consumption patterns, relationship with technology, political and social views, mental health challenges, financial anxieties, and implications for marketing strategies.
