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  1. The official University of Rochester logo consists of two parts: the wordmarkUniversity of Rochesterand the shield (coat of arms). There are three arrangements of these two elements: In each arrangement, the relative position and proportions of the wordmark and shield are locked.

    • Logos

      Official University of Rochester brand logos, guidelines,...

    • Brand Identity Guidelines

      Learn about University of Rochester brand guidelines and...

    • Brand Identity

      Find downloadable versions of the primary University of...

  2. Find out how to use the University of Rochester logo, seal, and unit marks correctly and consistently. Download the official files, guidelines, and FAQs for branding elements.

  3. Learn about the University of Rochester brand, including its motto, mission, vision, values, and style. Find downloadable versions of logos and marks, color codes, and web template.

  4. Learn how to use the University of Rochester logo, Rocky logo, Spirit R logo and favicon, school-specific marks, and University seal. Download brand identity guidelines, file templates, and digital backgrounds from the Marketing and Communications website.

  5. Learn how to use the official logo and unit marks of the University of Rochester, including the wordmark, the shield, and the Spirit R logo. Find out the history, colors, typography, and guidelines for the University's graphic identity.

  6. Reference our University Logos and Marks page for official University logo files, school-specific marks, and to learn more about the Universitys seal.

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  8. Learn how to use the University logo or unit marks correctly and consistently in graphic applications. Find answers to common questions about the University seal, initials, colors, and more.