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The campaign debuts social media scenes depicting real hot dogs in the place of human legs across social media and billboards in Huntington Beach, Los Angeles and Chicago, followed by mobile...
Even when the “hot dogs” seem too smooth and glistening to be legs, there's suddenly something about it that doesn't resemble the ballpark sausages you're used to seeing in buns. “Is that a knee?” you may find yourself wondering.
Determined to be the best at everything — even chilling out (for once) — she snapped a photo of her lounging legs by the pool, posted it on social media, and the rest is history.
The 'Hot Dog Legs' campaign from Johannes Leonardo debuts with bold visuals of real hot dogs on social media and out of home in Huntington Beach, Los Angeles, throughout Chicago and the Chicago lakefront, along with mobile boat billboards that transverse the Miami and Fort Lauderdale coasts.
So, are these pictures of hot dogs, or legs? In 2013 Canadian food blogger Alexis Brault started a tumblr called Hot Dog Legs. Since then, the trend has become extremely popular.
Oscar Mayer is joining social media's timeless “hot dog or legs” debate this summer with a new marketing campaign that carries the message that “all hot dog legs are Oscar Mayer legs,” per details shared with Marketing Dive.
In research carried out by Hampton by Hilton hotel, one in four said they get wound up by images of tanning legs which are almost indistinguishable from frankfurters. Boastful behaviour on social...
