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How did the famous retailer create an image that has become so iconic and associated with the brand to the level we see today? Let’s look at the history of the Target logo and how it has evolved into the memorable bullseye used.
Target logo history. While many historic logos link back to a specific artist, the target logo is a little different. In 1962, it took several weeks and a full team of professionals to sift through hundreds of monikers before finding the perfect name for the company.
Mar 23, 2024 · It’s the Target Logo, an iconic symbol that has navigated decades, encapsulating not just a brand but an American retail legacy. Embedded within its minimalistic bullseye, stories of ambitious rebranding, an evolution mirroring the shifting retail landscape, and an unwavering dedication to brand identity await.
Sep 14, 2022 · The Target logo has undergone five redesigns since the brand’s official inception in 1962. Target was initially the budget-friendly option in comparison to parent brand Dayton’s, which offered more refined products. The Target logo features a bullseye icon as the perfect complement to its brand name.
Feb 29, 2024 · When Target first unveiled its logo in 1962, it featured the distinctive bullseye surrounded by the company name in a bold, uppercase font. This design captured the essence of the brand – simple, direct, and confident.
Apr 4, 2023 · It’s no secret that Target made slight changes to its logo over time. Moreover, the current minimalist logo design is clean, recognizable but slightly different from the original Target symbol. Here’s the target logo history and its transformation over the years.
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Feb 22, 2024 · 1962-1968. Initially, the Target logo had three concentric rings instead of the familiar circle and dot we recognize today—the typical target used by marksmen inspired this design. The company name was written in black italics above the emblem in the logo.
