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Business text messaging is a two-way street, with 31% of consumers saying they’ve texted a business or organization in the past year, and 70% saying they receive at least two B2C text messages each day.
- Mobile Usage in The U.S.
- General Texting Statistics
- Business Texting by Use Case
- Marketing and Sales
- Business Texting by Industry
- Growth Predictions
- Leverage The Power of Business Texting with Textline
97% of Americans own a cell phone of some kind. [Pew Research Center, 2021]The U.S. has 298 million smartphone users, meaning 85% of Americans own a smartphone. [Statista, 2021]The majority of people in each age group own a smartphone. In fact:96% of adults ages 18 to 24 own one. [Pew Research Center, 2021]Americans sent 2 trillion text messages in 2021. [Statista, 2021]Text messages have a 98% open rate. [CTIA, 2022]Texting is the top reason why 88% of people use their mobile phones. [SlickText, 2022]85% of people check a text within 5 minutes of receiving it. [SimpleTexting, 2022]While marketing may be the first thing that comes to your mind when thinking about texting use cases for business, these statistics speak for its great versatility:
Businesses that use texting attribute 12.8% of their online revenue to SMS marketing. [Forrester, 2021]20% of customers said they made a purchase after receiving a text from a small business. [Constant Contact, 2022]The average click-through rate for marketing texts is between 20% and 30%. [SimpleTexting, 2022]70% of customers opted into SMS marketing texts in 2022, an increase of 12% year over year. [SimpleTexting, 2022]There’s rarely an industry that couldn’t benefit from business texting in some form. Here’s the statistics to prove that.
Businesses expect their online revenue attributed to SMS to grow to 17.4% by the end of 2023. [Forrester, 2021]Experts predict U.S. mobile commerce will account for 10.4% of all retail sales by 2025, more than two times the pre-pandemic level. [Insider Intelligence, 2021]The A2P SMS messaging market is expected to grow 4% annually to $89.2 billion in 2030. [Beyond Market Insights, 2022]By 2025, 87% of Americans are expected to own a smartphone. [Statista, 2023]There’s no denying that texting is a highly effective method of communication for businesses. Try it yourself today with a 14-day free trial on Textline.
- Alia Paavola
- 98% of US adults own a cell phone. It is hardly surprising that in 2022, the vast majority of the US population owns some kind of phone which supports texting.
- 98% of all text messages get opened. Statistics have shown that almost 100% of people open their text messages. That’s mostly because mobile texting uses push notifications as a default setting, making it easier for recipients to see the messages immediately.
- Text messaging is still the most used form of mobile phone messaging. As many as 63% of users worldwide rely on the default texting app on their cell phones.
- 95% of text messages are read and responded to in less than five minutes. We’ve become so attached to our mobile phones that they are always in our hands or very nearby.
- App0. App0 is an innovative no-code solution revolutionising customer communication and engagement with the help of artificial intelligence. This revolutionary platform, designed for banks, financial institutions, eCommerce, healthcare, and more, seamlessly blends AI with text-based messaging and conversational AI.
- Textedly. Textedly, a prominent text messaging service for business in the USA, stands out as one of the best solutions for businesses seeking effective and efficient communication with their customers.
- SimpleTexting. SimpleTexting is a versatile messaging software that empowers businesses to create seamless two-way communication with their customers, saving time and driving sales.
- TextMagic. TextMagic Messaging Software is widely recognized as a leading provider of user-friendly text message marketing software that significantly enhances customer experiences and streamlines communication processes for businesses across the globe.
As our chart illustrates, text messaging (including MMS) in the United States peaked in 2011, when U.S. cell phone users sent a total of 2.4 trillion messages, up from 162 billion five years...
According to our own ‘Attitudes to SMS’ research, consumers prefer texting, with 76% across the globe preferring to receive a text over other communications like email. Let’s look at how our SMS trends fit into this, and how you can start utilising them for more effective campaigns and communications in 2021 and onwards.
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Oct 9, 2023. During a 2022 survey carried out among consumers from the United States, 47 percent of responding millennials stated they liked being contacted by brands via text messages. The...
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related to: how popular is text messaging in the united states like a new business is likeAdd subscribers using up to 6 methods. 2-way SMS. Drip campaigns. MMS. Texts rollover. Try it for free! Get 1 keyword, 50 messages, & live chat support. Get a dedicated number.
