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   aim

   /eɪm/

   verb

   • 1. point or direct (a weapon or camera) at a target: "aim the camcorder at some suitable object" Similar pointdirecttrainsightfocuslevelline uppositionturn something on someone
   • ▪ direct (a missile or blow) at someone or something: "she had aimed the bottle at Gary's head" Similar take aim atfix onzero in ondraw a bead on
   • ▪ direct information, a product, or an action towards (a particular group): "the TV campaign is aimed at the 16–24 age group" Similar intend formean foraddress todestine fortarget atdirect towardsmarket atdesign fortailor toorient towardspitch to/towards
   • 2. have the intention of achieving: "the programme will aim at deepening understanding" Similar work towardsbe afterset one's sights ontry forstrive forpursueseekaspire toendeavour to achievehave in viewhave designs onwish forwantformal:essayintendplanresolveproposepurposedesignmeanhave in mind/view

   noun

   • 1. a purpose or intention; a desired outcome: "our primary aim is to achieve financial discipline"
   • 2. the directing of a weapon or missile at a target: "his aim was perfect"

   Word Origin Middle English: from Old French amer, variant of esmer (from Latin aestimare ‘assess, estimate’), reinforced by aemer, aesmer (from late Latin adaestimare, intensified form of aestimare).

   Scrabble Points: 5

   • A

     1

   • I

     1

   • M

     3

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