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Oct 24, 2011 · Most would agree these sites do influence consumers' decisions. In the paper Reviews, Reputation, and Revenue: The Case of Yelp.com, Harvard Business School Assistant Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process.
Discover in-depth analysis of Yelp's pros and cons. Learn how Yelp can impact your business, how to handle negative reviews, and explore alternatives.
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YELP actually contacted our business, asking us to pay a premium for some type of extra advertising and ability to “boost” good reviews or something. Sketchy business. I’ve got a 4.7 star business on google for 12 years now, and it’s been consistent but on YELP it’s around 3 stars.
Yelp’s Impact on Business Performance. According to a study by SurveyMonkey and Yelp, 97% of consumers spend money with a business they find on Yelp, with 51% purchasing from the business they find within a day and 90% transacting within a week.
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Jun 2, 2021 · If you want your business to beat the local competitors, these fast facts about Yelp demonstrate that you need to score an average of 4.5–5 stars. Therefore, any company with less than four stars is below average, and businesses with precisely four stars are considered average.