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The Goldman Sachs “blue box” logo was designed by Lippincott in 1970. It was intended to create a cohesive and unifying visual identity to help signal the company’s shift from just an investment banking institution to an all-encompassing financial services provider.
Today, Goldman Sachs can be quickly recognized by its logo featuring a sky-blue colored square with white flush left serif font letters reading “Goldman Sachs.” While this logo has technically been the same since 2020, it is not that different from the original logo, which was created in 1970.
Jun 13, 2024 · Who designed the Goldman Sachs logo? The logo was designed by the global brand consultancy firm Lippincott & Margulies. It features a blue square with the company’s name in lowercase letters using serif typefaces (Univers and Sabon).
- 1869
- New York, U.S.
- Marcus Goldman, Samuel Sachs
- goldmansachs.com
- The Goldman Sachs market symbol is GS. It is listed under this ticker on the New York Stock Exchange.
- The founder of the financial group Goldman Sachs is Marcus Goldman, a Jewish banker who lived in Bavaria and worked as a school teacher before emig...
- In 2019, the bank started using the slogan “You Can Money.” But the most famous advertising motto of the company sounds like this: “Our client’s in...
- Goldman Sachs is a brand with its marketing strategy and visual identity.
Logo of Marcus by Goldman Sachs. In April 2016, Goldman Sachs launched GS Bank, a direct bank. In October 2016, Goldman Sachs Bank USA started offering no-fee unsecured personal loans under the brand Marcus by Goldman Sachs.
Mar 12, 2020 · Investment bank Goldman Sachs has quietly replaced its logo, doing away with the most recognisable design touch: the GS ligature. As well as splitting the two capital letters, the new mark replaces the soft, round typeface with a much straighter choice. The kerning has also been slightly reduced.
When we set out to design a custom typeface for Goldman Sachs, we knew that these three attributes would guide the decisions we made along the way. The font needed to draw from the firm's 150-year heritage while looking ahead to what Goldman Sachs wanted to be in the future.
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