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  2. How Does the Tripadvisor Review Tracking System Work? Here we explain how the technology behind our review tracking system works, and how we use it to catch fake reviews and prevent them from reaching the site...

    • Spotlight

      About Tripadvisor Reviews; Research & Trends. Key Research;...

    • Get Started

      How to get listed and start collecting reviews on...

    • Photos & Videos

      Auto-select uses advanced technology to analyse the quality...

  3. Jul 13, 2018 · Our tracking system is designed to do two things — block reviews that are clearly in breach of our guidelines, such as those that include offensive language or plagiarized content, and also spot unusual patterns that might indicate a review is biased or fake.

    • TripAdvisor’s Popularity Ranking Algorithm
    • How to Improve Your TripAdvisor Ranking
    • TripAdvisor & Vizlly

    Last year, TripAdvisor made changes to their Popularity Ranking algorithmin an attempt to improve fairness and accuracy. Due to the speed at which travelers are sharing their experiences on the site, TripAdvisor had seen many new properties skyrocket to the top of the rankings based on a relatively small number of 5-bubble reviews. Over time, these...

    So now that you know how the TripAdvisor algorithm works, how can you improve your ranking? Unfortunately, there is no quick fix. It is a long game that requires consistent attention. However, by adopting some simple strategies, over time you should see your ranking improve.

    TripAdvisor reviews are an important part of the travel shopping journey. You know travel shoppers will seek them out, so why not make it easy for them? TripAdvisor offers several widgetsyou can embed on your website to pull your TripAdvisor reviews in. This ensures you keep travel shoppers engaged on your website, increasing the likelihood they wi...

  4. Sep 23, 2013 · Based on those reviews, your property receives an overall Tripadvisor rating, with 5 being the highest. Your Tripadvisor rating then factors into your property’s overall Tripadvisor ranking among other properties in your location. Tripadvisor rankings are also known as the Popularity Index.

    • Look for trends. Don’t be swayed by one or two reviews that are either exceptionally good or exceptionally bad. Take the time to read multiple reviews and look for consistent trends.
    • Check dates and timing. Things change. If you are looking at old TripAdvisor reviews, the problems may have been experienced under different management or before a more recent renovation.
    • Pay attention to specifics rather than global judgments. Look for useful details. If someone hated (and poorly rated) a hotel because the walls are paper thin, that is more informative than an individual simply saying he/she wasn’t able to sleep.
    • Look for outliers and negative reviews. Pay specific attention to major shortcomings that may compromise your stay. However, recognize that an especially harsh review may simply reflect the mood of a grumpy reviewer or a competitor.
  5. How the Popularity Ranking works. The Popularity Ranking is based on the quality, recency and quantity of reviews that a business receives from users — and the consistency of those reviews over time.

  6. Jul 13, 2018 · Tripadvisor has been tracking millions of reviews for well over a decade which enables us to build very accurate models of the way normal travellers post reviews. Paid reviewers don’t conform to this model, even when they try to disguise their activity.

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