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As of August 25, 2022, we are PDI Technologies! Our rebrand is the result of ongoing efforts to integrate our solutions into one global company, to better serve our team, customers, partners, and industry. Brand Guidelines.
- Board of Directors
Learn more about the talented professionals who serve on...
- Executive Team
Jamie Hudson. SVP & GM, Offers, Media Network, and Insights...
- Board of Directors
- Jeff Bezos. “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
- Howard Schultz. “If people believe they share values with a company, they will stay loyal to the brand.” – American businessman Howard Schultz is most known for his time as CEO of coffee chain Starbucks.
- Warren Buffett. “Your premium brand had better be delivering something special, or it’s not going to get the business.”
- Seth Godin. “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
- The good...
- The bad...
- And The Ugly...
Entrepreneur and Ditch, Dare, Do! author William Arruda calls himself ‘The Personal Branding Guru’, and he has the CV – and the teeth– to back up that claim. This gem of a quote pretty much sums up the whole point of branding in seven glorious words. To put it another way: stand out from the crowd and ye shall be noticed! No, actually, we prefer wh...
Far be it for us to disagree with the richest man in the world, but we’d like to think that our ‘brand’ amounts to more than: 'Has he farted?' 'Who wears bootcut jeans in this day and age?' or 'Does he know he has baked-bean juice down his shirt?' US author Chris Guillebeau is best-known for his book The Art of Non-Conformity. Sadly, he appears not...
The Tesla founder’s quote could be the most brilliant piece of advice in the world… if only we knew what the hell he was talking about. And didn't know that he was the man behind the Cybertruck. What Virgin boss Sir Richard seems to be saying here is: “You can be the owner of a very successful business andhave shit hair.” This quote – from US autho...
- Paul Dimery
Sep 22, 2013 · Award-winning advertising agency Barker DZP has completed the rebranding of PDI Healthcare, a global leader in infection prevention leading to a 55 percentage point increase in brand awareness among the company's core audience of potential customers in 2013 vs. 2010. Under the inspirational tagline Be the Difference, the new logo and branding ...
Aug 12, 2023 · In the branding world, there are a ton of quotes that have inspired, motivated, and altered the course of the industry. Throughout my journey in branding, I’ve always found the words of these successful people, from CEOs to industry experts, motivating and inspirational.
Nov 28, 2022 · I've assembled 23 motivational quotes from successful business owners, entrepreneurs, and thought leaders. I hand-picked these to energize, inspire, and prepare you for the next season of your...
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Whether you're rebranding, building your brand for the first time, or just looking to re-awaken your creative passion, these quotes provide wisdom from some of today's top branding experts. This article is part of Air’s Ultimate Guide to Branding.
