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  2. After the death of his father on 23 November 1899, [9][10] Bruce Ismay succeeded him as the chairman of the White Star Line. He decided to build four ocean liners to surpass the RMS Oceanic built by his father. The ships were dubbed the Big Four: RMS Celtic, RMS Cedric, RMS Baltic, and RMS Adriatic.

    • J. Bruce Ismay inherited his father’s job. Ismay rose to one of the most powerful positions in transatlantic travel thanks to his father, who purchased a bankrupt White Star Line in 1868 and built it into the boating behemoth it became by the end of the century.
    • He and his brother married sisters. In 1888, Ismay married into a wealthy and prestigious New York family when he took Florence Schieffelin as his wife.
    • Ismay was mistakenly thought to have insulted members of the U.S. Congress. In 1889, Ismay was caught up in a media scandal following the (otherwise successful) maiden voyage of another White Star liner, the Teutonic.
    • Ismay didn’t reduce the number of Titanic’s lifeboats, but he did care about the ship’s appearance. An oft-repeated story meant to illustrate the vanity and villainy of J. Bruce Ismay suggests that, against the wishes of the ship’s architect, he reduced the number of lifeboats Titanic carried because it made the deck appear too cluttered.
  3. The idea to build the Titanic (as well as the sister ships Olympic and Britannic) is conceived over dinner between J. Bruce Ismay and William James Pirrie, at Lord Pirrie’s London mansion house. The intent was to construct a class of ships that would compete with the Cunard line for luxury passenger trade upon the Atlantic

  4. Aug 5, 2024 · J. Bruce Ismay (born December 12, 1862, Crosby, near Liverpool, England—died October 17, 1937, London) was a British businessman who was chairman of the White Star Line and who survived the sinking of the company’s ship Titanic in 1912.

  5. Ismay wanted the liners to be superior to his father's 'RMS Oceanic.'. In 1901, the 'White Star Line' passed an order to build the "Big Four'' ships: the 'RMS Celtic,' the 'RMS Cedric,' the 'RMS Baltic,' and the 'RMS Adriatic.'. The ships were larger in size than that of the 'Great Eastern' and faster in speed, too.

  6. Apr 15, 2012 · J Bruce Ismay, managing director of the White Star Line, left the Titanic in one of the last lifeboats to be launched, a decision that was to haunt him for the rest of his life.

  7. Jan 22, 2021 · It was Ismay that ordered the construction of the Titanic and her two sister ships, the RMS Olympic and RMS Britannic, in 1907. He envisaged a fleet of ships unparalleled in size and luxury to rival their faster Cunard Line competitors, the RMS Lusitania and RMS Mauretania.

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