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  1. Jan 5, 2024 · Here’s how it works. In a late contender for the least popular rebrand of 2023, UK newsagent WHSmith revealed a new logo at the end of December, adorning a handful of its stores with simplified 'WHS' branding.

  2. Dec 26, 2023 · WHSmith may have needed to find a new sense of direction after losing its way amid the decline in print media and the rise of online competition, but the strange new logo seems almost intended to finish off what brand recognition the high-street chain still retained.

  3. Feb 28, 2024 · Now boasting 1886 stores, WHSmith were able to open 126 new stores in 2023 only closing 13, showing a marked net increase in their store count and a continued investment in expansion.

  4. Jan 3, 2024 · The trial rebrand by the UK stationery retailer received online backlash for ditching the distinctive name and resembling the NHS logo. WHSmith has told The Drum it has no plans to roll out its...

  5. Sep 10, 2024 · WHSmith unveils its new Smiths Kitchen format to take a bite out of the food-to-go market. 2024-08-15T15:02:00+01:00 By Hugh Radojev. WHSmith has today launched its brand new Smith’s Kitchen store format from its UK travel business.

  6. May 15, 2024 · WHSmith has launched its first ever cafe after starting to sell an own brand food range called Smith's Family Kitchen with 34 new products. It sells sandwiches, burrito bowls, and more....

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  8. Aug 26, 2022 · The FTSE 250 group’s shift into opening outlets in airport terminals, as well as railway stations and hospitals, has been transformative. Earnings from its travel division have exceeded those of ...

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