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Oct 4, 2022 · Photograph announcing the Bank of Montreal M-Bar logo, 1967. 1967 – M-Bar The M-Bar logo was the brainchild of Hans Kleefeld of Stewart & Morrison Ltd, Toronto.
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BMO has become famous for its high-profile advertising campaigns and unconventional approach to branding. It often changed slogans to fit the spirit of the times. It also had its mascot: a lion named Hubert. The unusual symbol appeared in 1911 but only made a splash in the late 1950s when the Leo Burnett Company’s designers created an original cart...
The financial institution’s current logo is called the M-Bar roundel. It is based on the M-Bar symbol and dates back to 1967 when Hans Kleefeld (the famous creator of The Toronto-Dominion Bank, Johnson & Johnson, and Air Canada logos) created another masterpiece. He did not experiment with complex shapes but placed a stylized “M” on an elongated re...
What is BMO’s slogan?
In 2014, BMO updated its brand promise to “Making money make sense.” This change was part of a campaign highlighting the human touch that makes the brand unique. The bank introduced the tagline, “We’re here to help,” inspired by the Harris campaign from 2006 and chosen with employee input. The tagline shows BMO’s commitment to providing personalized and supportive financial services. It reflects the bank’s dedication to helping customers navigate their financial journeys confidently. The bran...
Is BMO a Bank?
Yes, it is a bank. In particular, the Bank of Montreal is a leading financial institution in North America. The brand operates with a clear purpose: to “Boldly Grow the Good in business and life.” This purpose shapes its strategy, drives its goals, and reinforces its commitment to positively impacting society. BMO focuses on three key areas: 1. Thriving Economy 2. Sustainable Future 3. Inclusive Society The company offers various financial products and services, including personal banking, co...
What is BMO known for?
The company is known for its innovative approach to personal finance. It offers digital products, tools, and resources to help customers make real financial progress. Because of these efforts, the brand is a leader in the Personal Finance category. The brand has developed online and mobile banking tools that give customers easy access to their accounts. These tools include budgeting features, spending trackers, and personalized financial advice, helping users make informed financial decisions...
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This logo was used in some capacities during the 1959 to 1967 period and features the Bank of Montreal coat of arms, with the 'Bank of Montreal' wordmark below it. Notice that the wordmark uses a similar typeface as the one used in the 1946-1966 logo.
Leveraging the strength of the iconic Bank of Montreal logo, the BMO roundel was introduced in 2002. At that time, BMO was operating more than 30 lines of business, including Harris Bank and Nesbitt Burns.
The Bank of Montreal (French: Banque de Montréal), abbreviated as BMO (pronounced / ˈ b iː m oʊ /), is a Canadian multinational investment bank and financial services company. The bank was founded in Montreal , Quebec , in 1817 as Montreal Bank, [ 5 ] making it Canada's oldest bank. [ 6 ]
Oct 15, 2008 · Founding and Early History: 1817–67. BMO Financial Group, commonly known for its Bank of Montreal operations, is Canada’s oldest incorporated bank. Founded in Montreal in 1817 by a group of nine of the city’s most prominent figures, its original name was Montreal Bank.
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Last summer, we completed the final phase of a sign conversion project atop the 72 storeys of First Canadian Place, our headquarters in Toronto. Across the land, the now-familiar blue BMO and red roundel stand as a symbol of pride in our company – and our long and treasured partnership with Canada. Our Economic Contribution.