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    lure
    /l(j)ʊə/

    verb

    • 1. tempt (a person or animal) to do something or to go somewhere, especially by offering some form of reward: "the child was lured into a car but managed to escape"

    noun

    • 1. something that tempts or is used to tempt a person or animal to do something: "the film industry always has been a glamorous lure for young girls"
    • 2. a type of bait used in fishing or hunting.

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