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To reflect this moment of change, the School has developed design guidelines for use by its community members and business partners. Review this website to learn about the best way to use design here at Columbia Business School.
- Introduction
- Available Weights
- Dont’s
- Procurement and Alternatives
Neue Haas Grotesk (abbreviated NHG) was designed with a size conscious approach, optimizing the spacing, proportions, weight, and other details for best results depending on the size of the text. The typeface comes in two optical size families – one for large sizes (called display) and one for small ones (called text).
NHG comes in two optical styles: display and text. 1. The display style has smaller spacing between each letterform (called glyphs) and aesthetic niceties on some of the glyphs that would otherwise be lost in small sizes. In contrast, the text style has more open spacing between each glyph, and many of the glyphs have a more streamlined design. 2. ...
Do not: 1. A.Use tall line-spacing (called leading) 2. B. Use too tight leading. If the tails on low hanging letters like g and p begin to crash into tall letters like l and h, then your leading is too tight 3. C.Overly reduce the letter-spacing (sometimes called tracking) 4. D.Overly increase the letter-spacing 5. E.Mix weights within a single hea...
How to obtain Neue Haas Grotesk
NHG is not preloaded onto your computer. The two best ways to obtain the font is: 1. Through Adobe Fonts: if you have a subscription to Adobe's Creative Cloud service, you have access to their extensive font library located at fonts.adobe.com. Adobe provides the full NHG family at no added cost, but it must be manually added to your library using their website. 2. By purchasing: if you do not have access to an Adobe Creative Cloud subscription and do not wish to sign up, you can purchase the...
Alternatives
For some departments or teams, the cost of obtaining the NHG family may be out of reach. For others, the cost may not be justified given the scope of need. The Strategic Communications team at the Business School recommends the below in the following order: 1. Helvetica,including Helvetica Neue and Helvetica Now. Helvetica Neue comes pre-installed on all Apple computers. 2. Inter. Inter is a free typeface that can be downloaded here. Note that while Inter is also available through Google Font...
This website is a collection of resources meant to provide designers, developers, and content creators with a set of ready-to-use components for print and digital products: Logo files (available to Columbia faculty and staff) Design System (available to Columbia faculty, staff, and students)
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Columbia Business School United States Business Type Education, School Design Company Pentagram Year 2007
