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Paul Wiegard co-founded Madman Entertainment, one of Australia’s leading independent distribution and rights management companies for film and television, in 1996. Currently Madman’s CEO, he has executive produced feature films such as Balibo and The Turning as well as High Ground, The Trip to Greece and Nitram, which premiered in Cannes in ...
- The DocPlay Audience
- The History of A Streaming Service
- Curation, Tech and The Team
- Quick Questions For Paul Wiegard
What kind of person subscribes to a dedicated documentary streaming service? ‘We know our audience are generally in a higher socio-economic group, and we’d like to say well educated too, because they’re watching our films!’ What are the exact numbers of paying subscribers? Nobody’s going to tell us that, but Wiegard can reveal that twice-weekly EDM...
‘Older Australian content does get played if it’s curated properly, and if there’s a moment in time or a zeitgeist thing. It’s extraordinary how every week there’s another news story that has relevance, or has been covered in a documentary that’s been made previously. So we are constantly drafting off these moments, and often there’s a direct relat...
Weigard says tthat in the last four months, with the the shutdown of cinemas and the slowing of other parts of the business, they’ve been able to redeploy a number of their team from the theatrical side of the business on to the DocPlay platform. This has meant additional marketing and publicity and curation and acquisition of films. The actual tec...
Wiegard had to rush off early to an AIDC meeting, where he’s on the Board of Directors for the annual documentary conference, but he was happy to answer some quick questions by email. Here they are:
Paul Wiegard co-founded Madman Entertainment, a leading independent film distribution and rights management company with offices in Melbourne, Auckland & Berlin. Films represented by Madman in 2024 include ANATOMY OF A FALL, THE ZONE OF INTEREST, PERFECT DAYS, THE MOUNTAIN, MEMOIR OF A SNAIL, KNEECAP, ROBOT DREAMS and PRISCILLA.
Paul Wiegard is founder and managing director of Melbourne-based Madman Entertainment alongside Tim Anderson. Australian-owned theatrical and home entertainment distribution, rights management and production company has more than 100 employees and is committed to feature documentaries, world cinema and quality Australian movies.
