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May 12, 2023 · Task force recommends updating logos and symbols to be culturally appropriate and historically accurate; defining Montezuma as an ambassador but not as a mascot; educating the university community on Aztec history and culture; and strengthening programs and events that support indigenous communities.
May 15, 2023 · San Diego State University’s Aztec identity is woven into the university's long and rich history. The Aztec moniker was chosen by students in 1925 and has served as a strong identifier for thousands of our students, faculty, staff and alumni.
- Primary Colors
- Secondary Colors
- Color Palette: Contrast
- Secondary Color: Teal
Our leading colors are red and black. Bright red brings vibrancy and complements our traditional dark red hue. Charcoal provides a soft counterpoint to black. The primary colors should be present in all marketing materials so that our communications are unified and recognizable as SDSU. Bright Red - Hex: #D41736, RGB: 212/23/54, CMYK: 10/100/83/0, ...
Bright and dark teal can be used as accents or supporting colors to expand the palette alongside our primary reds and black. Light gray and white also play a strong supporting role as neutrals. Bright Teal - Hex: #00A39D, RGB: 0/163/157, CMYK: 80/0/40/0, Pantone: 326 Dark Teal - Hex: #008080, RGB: 0/128/128, CMYK: 80/0/40/30, Pantone: 328 Lt. Gray ...
Please consider contrast, legibility, and ADA compliance when designing with the color palette. To check color contrast ratios, use the free online WebAIM Color Contrast Checkertool.
SDSU recognizes that turquoise holds a significant and special meaning for some Native and Indigenous communities and community members. Turquoise is also a feature in the university’s physical environment, notably on railings, wall features and other design features. Turquoise is the men's basketball team color for the annual N7 game during Native...
1925-27: (logo introduced in 1978) In 1925, a small group of students and administrators chose Aztecs as the school’s mascot to emphasize Southwestern heritage. Two years later, the student body voted in a new color scheme, scarlet and black .
Sep 23, 2023 · The choice of the Aztec as SDSU's mascot serves as a powerful unifying symbol. It brings together a diverse community of students, faculty, staff, and alumni under a common banner.
Dec 12, 2003 · With a landslide that would be the envy of any politician, Aztec Warrior has been endorsed by students and alumni as the official mascot of San Diego State, officials announced Thursday.
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May 5, 2021 · San Diego State University's Senate Committee on Diversity, Equity and Inclusion proposed on Tuesday that the university form a task force to develop recommendations for a new mascot to...
