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Jul 13, 2022 · The real reason the logo has a bite out of it is actually much simpler than that. The original Apple logo was more colorful than the silver or white version that adorns the company's products now ...
Rob Janoff, the artist who designed the logo, dismissed all the theories and, despite being charmed by the Turing story, he said he was unaware of the story at the time. “I’m afraid it didn’t have a thing to do with it,” he said. “It’s a wonderful urban legend.”. Janoff says that Steve Jobs didn’t give him a specific brief for ...
- It Makes the Apple Shape Obvious
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To develop the company's early branding, Apple Computer, Inc. hired the Regis McKenna ad agency in 1977 (with a relationship that began in 1976). McKenna himself assigned the task of designing Apple's logo to Rob Janoff, a graphic designer who worked for the firm.
According to a 2018 interview with Forbes, Janoff described the unique thematic opportunity provided by the contrast between a machine and a natural piece of fruit. "I just wanted to make the computer easy and fun to be around," he said, and he thought including the approachable image of an apple fruit was a must.
While designing the Apple logo, Janoff created the iconic silhouette of an apple in a form very close to what we're all familiar with today. In the process, he added a bite mark to make it obvious that the fruit depicted in the logo is an apple and not another fruit with a similar silhouette---like a cherry, for example.
Not only does the bite mark imply that the shape represents a fruit you'd typically take a bite out of while eating (as Apples are commonly eaten), but it also gives the apple shape a sense of scale. If you assume the bite came from an adult human mouth, the fruit is too large to be a cherry.
Janoff says the bite mark has no deeper symbolic meaning, and that he was unaware of the computer term "byte" while designing the logo. (Also, it has nothing to do with Alan Turing.)
Further playing off the bite mark, Janoff nestled the curvature of the lowercase "A" in the original Apple logotype into the negative space of the apple shape itself. Today, the original lowercase "apple" logotype is long gone, but a similar curvature remains.
Let's have a bit of fun. If we assume that the bite mark in the modern Apple logo came from an adult human mouth, we can actually estimate the size of the apple depicted in the logo. This proves nothing useful, but in a world exclusive, How-To Geek can now reveal the size of the official Apple apple.
To get the size of the fruit, we need to know how big the bite mark is, and to do that, we need to know the size of a portion of a typical dental arch. A 2005 study found that the average width between first premolars in American adults was about 36.55 mm (if you average the results from men and women together). That's about 1.43 inches.
If we use that measurement to estimate the size of the apple, we come up with an apple width of about 3.05" (77.56 mm) across its widest part. According to Wikipedia, Apple growers aim to produce an apple that is 2.75" to 3.74" in diameter due to market preferences. So 3.05" is definitely within the range of an apple.
While this is just a silly exercise, it also shows that while developing the Apple logo, Janoff possibly bit into an apple and measured it to make sure the bite mark was the correct scale for a typical apple. A delicious stroke of genius!
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Jul 1, 2022 · Source: Apple Facebook. A variation of the Apple logo. The apple is bitten in order to create a sense of scale, so the viewer can tell it’s an apple and not a cherry. Janoff also told ...
- Kathryn Underwood
Jul 3, 2022 · Here’s the real story behind the Apple logo. Why does the Apple logo have a bite out of it? There are plenty of theories. Some believe it is a reference to the computing term byte, some see it ...
Apple's logo — a silhouette of an apple with a bite taken from it — is one of the most distinct pieces of branding in the world and first appeared on the Apple II in 1977. Plenty of theories ...
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What is the Apple Bite & why is it important?
Oct 13, 2023 · So, one of the most talked-about theories about the Apple logo is the biblical one. Some folks believe the bitten apple is a nod to the story of Adam and Eve. Some people see the apple as a symbol of knowledge and the forbidden fruit. They think it represents the idea of gaining knowledge and the chaos that follows.
