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Feb 3, 2021 · We sat down with Delisia Matthews, assistant professor of textiles, apparel and technology at North Carolina State University’s Wilson College of Textiles, to learn the basics about the sub-culture, such as which shoes are popular, what they cost and how a true Sneakerhead might use them.
- Wilson College of Textiles
Apr 24, 2024. CHIPS Funding Fuels Two New Initiatives Backed...
- Delisia Matthews
Dr. Delisia R. Matthews is an Associate Professor in the...
- Wilson College of Textiles
- The Rise of The Sneakerheads Subculture
- Sneaker Resale Markets
- What Gives Sneakers So Much Value?
- Social Media’S Role in Resale Markets
In the early to mid-1980’s, Converse was the official shoe of the NBA. Basketball superstars like Magic Johnson, Dr. J, and Larry Bird all endorsed Converse, the shoe most commonly worn by players and fans alike. In 1984, Michael Jordan launched his professional career when he joined the Chicago Bulls and soon after signed an endorsement deal with ...
Some consumers who buy sneakers, like Air Jordans or Air Yeezys, not only rarely wear their purchases, they also don’t hang on to them. Buying sneakers for re-sale is a thing: a really big thing in fact. Scholars of consumer behaviour typically examine the pre-purchase decision making and consumption of products and services: less often do they stu...
The sneaker resale market is dominated by collectors and consignment retailers who trade or resell sneakers to other collectors. While some brands may see a huge increase in value for their products in secondary markets, not all of them will. Brand value, exclusivity, artistic collaboration, and limited supply are among the most likely reasons a sn...
Since the early days of the Internet, brand communities and subcultures members have used social media to discuss, share information, and interact with each other. The advantages of using brand communities are fairly obvious: quick responses in real time; a sense of community membership; and the ability to share visual images – photos and videos – ...
Feb 3, 2021 · A new study reveals that for “Sneakerheads,” sneakers are an important facet of their identities, particularly for African-American men who grew up in the 1970s and ’80s coveting sneakers popularized by hip-hop stars and basketball legends.
Nov 9, 2023 · Sneakerheads are willing to spend time and money to acquire rare and exclusive sneakers, attend events, and connect with other sneaker enthusiasts. In summary, a sneakerhead is a person who has a deep passion for sneakers and collects them as a hobby.
May 15, 2023 · Around the once humble shoe, hundreds of thousands of sneakerheads have gathered to form an immovable class—a community. To the ambivalent wearer of shoes, the whole thing can be a head-scratcher. What drives the mania? The ecstatic crowd at Sneakercon Southeast Asia, bellowing for the camera.
A sneakerhead is a term used to describe someone who is passionate about collecting, buying, and trading sneakers. Sneakerheads are known to have a deep knowledge and understanding of the sneaker industry and are often considered to be experts in the field.
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Jul 13, 2015 · A Field Guide to the Modern Day Sneakerhead. Today's sneaker enthusiasts couldn't be any more diverse. From the old 'heads to the new kids, here's a look at today's sneaker nerds. ByJian...
