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Logo used on some advertising and their website. In July 2024, the Loblaws L was changed to the symbol used on the logos for Real Canadian Superstore and No Frills. Most stores will be rebranded throughout July and August of 2024.
The name, Real Atlantic Superstore, will be retained, despite earlier rumours that the name would be discontinued and replaced with Real Canadian Superstore. However, with the rebrand, came a new logo, which did take on RCSS's branding style with a new logo to match, now including "Real" in the name.
Aug 8, 2024 · The exterior of the Atlantic Superstore in Lower Sackville with the addition of the Real Canadian Superstore logo. (Angela MacIvor/CBC) Shoppers Zeel Patel and Purvish Savaliy said they...
On August 8, 2024, Real Atlantic Superstore launched its anticipated rebrand that better aligned the banner with its sister chain Real Canadian Superstore. The rebrand brought about new signage within and outside of its stores.
Jul 10, 2024 · Atlantic Superstore getting a rebrand and you've probably already started to see the changes in store! Photo: CTV 's Avery MacRae.
In August 2024, alongside the rebranding of Loblaw's major market supermarkets in the Maritime provinces from Atlantic Superstore to Real Atlantic Superstore, Dominion stores similarly adopted revised branding and new pricing practices based on those of Real Canadian Superstore (including the maple leaf "L" logo used by Superstore and No Frills ...
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In August 2024, the Atlantic Superstore logo was changed to match the design of Real Canadian Superstore. The name was altered from Atlantic Superstore to Real Atlantic Superstore, this is part of Loblaws plan to better integrate Dominion (Newfoundland & Labrador), Real Canadian Superstore, and Real Atlantic Superstore.
