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- The Target logo is a product of the Target name. Some people might wonder why the Dayton Company needed a new name for its business unit when it was already a well-established name in the retail sector by that point in time.
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How did the famous retailer create an image that has become so iconic and associated with the brand to the level we see today? Let’s look at the history of the Target logo and how it has evolved into the memorable bullseye used.
In 1968, Target updated its bullseye logo, opting for a more modern look, and expanded into St. Louis, Missouri, with two new stores. Target's president, Douglas J. Dayton, returned to the parent Dayton Corporation and was succeeded by William A. Hodder.
Target.com owns and oversees the company's e-commerce initiatives, such as the Target.com domain. Founded in early 2000 as target.direct, it was formed by separating the company's existing e-commerce operations from its retailing division and combining it with its Rivertown Trading direct-marketing unit into a stand-alone subsidiary. [ 38 ]
Now, the Target logo is highly identifiable that the company uses it without the wordmark. Who Started the Target Company? The Target retail store was originally called Goodfellow Dry Goods Company and traced its founding lineage to George Draper Dayton.
The Target logo has undergone five redesigns since the brand’s official inception in 1962. Target was initially the budget-friendly option in comparison to parent brand Dayton’s, which offered more refined products.
As The Dayton Company began to diversify following the founding of B. Dalton Bookseller in 1966, the group decided to go public and change its name. This logo would become better known for its use by subsidiary Dayton's beginning in August 1968.
Mar 23, 2024 · The Target logo epitomizes a legacy of commitment to customer satisfaction and value. It’s a symbol of a shopping destination that consistently hits the mark on consumer expectations. Who designed the iconic Target logo?
