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Jun 13, 2024 · Who designed the Goldman Sachs logo? The logo was designed by the global brand consultancy firm Lippincott & Margulies. It features a blue square with the company’s name in lowercase letters using serif typefaces (Univers and Sabon).
The first Goldman Sachs logo features one element only—the company’s name “Goldman Sachs” in white inside a sky blue square. This design is specifically used to demonstrate that the financial services provider is transparent and practical.
Today, Goldman Sachs can be quickly recognized by its logo featuring a sky-blue colored square with white flush left serif font letters reading “Goldman Sachs.” While this logo has technically been the same since 2020, it is not that different from the original logo, which was created in 1970.
Logo of Marcus by Goldman Sachs. In April 2016, Goldman Sachs launched GS Bank, a direct bank. In October 2016, Goldman Sachs Bank USA started offering no-fee unsecured personal loans under the brand Marcus by Goldman Sachs.
Discover the fascinating history and evolution of the Goldman Sachs logo. From its humble beginnings in 1869 to the sleek and modern design of today, this vi...
Mar 12, 2020 · Investment bank Goldman Sachs has quietly replaced its logo, doing away with the most recognisable design touch: the GS ligature. As well as splitting the two capital letters, the new mark replaces the soft, round typeface with a much straighter choice.
Aug 21, 2020 · The custom-made Goldman Sans is ‘neutral, with a wink’ — or boring and derivative, according to fontheads.
