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  1. Overview of Xiaohongshu. Xiaohongshu (小紅書) also known as “little red book” or RED, is a Chinese e-commerce sharing platform for audiences in China. According to the latest sources (Graph 1: active users in 2021 in Little Red Book), RED has monthly users of 100 million active users, with 10 billion posts per day in 2020.

  2. Jan 29, 2024 · Xiaohongshu has reached 200 million active users monthly. 72% of Xiaohongshu’s monthly active users are in their 90s. There are over 43 million content creators in Xiaohongshu. More than 50% of Xiaohongshu users are from Tier 1 or Tier 2 cities in China. Male active users of Xiaohongshu have raised to 30% in 2022.

  3. Jun 28, 2019 · On Xiaohongshu, influencers range from well-known actresses—many of them there to post as consumers, not as paid influencers—to high-school students. The app’s users are mostly female, and ...

  4. Feb 27, 2024 · Feb 27, 2024. In September 2023, nearly 33 percent of Xiaohongshu's (also known as Red or Little Red Book) active users were under 24 years old. In comparison, 17.5 percent of Xiaohongshu's active ...

  5. Jun 24, 2019 · Xiaohongshu is most famous mobile application which is used in china for their Xiaohongshu is a cross border e-commerce and social media platform that trades luxury, beauty and fashion goods by ...

  6. Jun 30, 2023 · Xiaohongshu also has a shopping feature, so you can easily buy the items that catch your eye. From designer clothes to beauty products to home decor, Xiaohongshu has got you covered. Download 小红书 – 你的生活指南 on PC with BlueStacks and connect with a range of diverse and interesting people from all over the world.

  7. Apr 30, 2024 · Xiaohongshu, whose top investors include Alibaba, Tencent and United States-based GGV Capital, made its first profit last year, taking in $500m on revenues of $3.7bn, the Financial Times reported ...

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