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Marketo provides easy to use marketing software that allows you to generate, nurture and qualify more high quality leads. Marketing software from Marketo automates lead scoring, email nurturing, landing pages, events, social campaigns, and ROI reporting from a single, integrated platform.
Adobe Marketo Engage — also referred to as Marketo Engage or simply Marketo — is the world's largest marketing automation platform. It lets you streamline, automate, and measure marketing tasks and workflows so you can increase operational efficiency and grow revenue faster.
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Marketo Engage uses real-time behaviors, profiles enriched with online and offline data, and AI to help you identify and deliver the best-performing content to create 1:1 personalized experiences at scale.
Whether you’re a B2B marketer needing lead-based and account-based marketing tools or a B2C marketer nurturing high-value relationships, Adobe Marketo Engage uses data and AI to automate marketing tasks and workflows, while tracking impact and reach.
Marketo, Inc. is an American software company, with its headquarters in San Mateo, California. Marketo develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation.
Oct 1, 2020 · Marketo on its website calls lead scoring the backbone to lead nurturing. It is a mechanism and strategy to determine where a lead is within a buying model.
