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12 hours ago · The Korean Wave or Hallyu ( Korean : 한류; Hanja : 韓流; RR : Hallyu; lit. Flow/Wave of Korea; listen ⓘ) is a cultural phenomenon in which the global popularity of South Korean popular culture has dramatically risen since the 1990s. Worldwide interest in Korean culture has been led primarily by the spread of K-pop, K-dramas and films ...