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Co-Founder/Co-CEO at Underscore Talent | Board Member at The Soul Publishing | Former Co-Founder/President at Studio 71 | Investor | Advisor | Manhattan Beach Dad.
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- Dan Weinstein
- Los Angeles Metropolitan Area
ABOUT US. of talent leverage today’s “attention economy” to build long-lasting and lucrative careers. The company was launched in 2021 by entertainment industry pioneers Michael Green, Reza Izad and Dan Weinstein, former founders of Studio71 and The Collective (CDS).
Jan 28, 2021 · Michael Green, Reza Izad, and Dan Weinstein have reunited to form Underscore Talent, a management company helping creators leverage today’s “attention economy.” Joining them are Austin Mayster...
- Who Is Dan Weinstein?
- What Is Underscore Talent?
- Vlad & Niki Campaign Success
- The Creator Economy
- Monetization Opportunities For Creators
- Closing Thoughts
- GeneratedCaptionsTabForHeroSec
Dan Weinstein has been a part of the creator economy for nearly 15 years – before it was even known as the creator economy. Previously, he worked at a traditional management company, The Collective, in 2006, representing celebrities like Martin Lawrence, Kanye West, and Linkin Park. In 2008, he began working with the first wave of YouTube stars. Ev...
Underscore Talent set out to build a scalable management experience that helps creators, artists, personalities, and entrepreneurs with all areas of their careers, including consumer products, brand deals, podcasting, content distribution, film and television, and more. Dan shares, “Their businesses are incredibly complex and complicated. There are...
Underscore Talent has had countless campaign successes, but Dan shares the following example with us today. “We represent Vlad and Niki, which is one of the largest kids’ channels on YouTube. They do billions of views a month, and we helped broker a campaign with Mattel.” He explains that the Mattel campaign involved multi-video deals and showing o...
When asked about the creator economy’s size and impact, Dan shares, “It permeates all sectors of life at this point, and it intersects with all other forms of media whether it be traditional or otherwise. Even looking at things like BookTok, right? It’s TikTok, [but] they’re talking about books and this and that, but it’s moving the needle in tradi...
The opportunities for monetizing your audience are greater than ever for creators, from different options like Patreon or YouTube memberships to creating merch to brand deals. “The important piece to unlock that value is actually to create a real audience, right? Sometimes there’s a lot of scale of audience. You see these big numbers, but how real ...
Dan shares that Underscore Talent is looking to continue scaling their representation business while continuing to provide immense value for creators. “We believe that to be an effective representative in the space; it’s not just about managing an inbox; it’s how do you provide infrastructure and other elements that can help enable parts of creator...
Dan Weinstein is a veteran of the creator economy, having worked with YouTube stars, Studio71, and now Underscore Talent. Learn how he helps creators scale their businesses, monetize their audiences, and avoid common mistakes.
May 4, 2021 · Dan Weinstein founded the digital-focused talent management firm Studio71 in 2007, two years after YouTube’s launch. Now, he's back with another venture and an updated playbook. Underscore Talent's mission is to produce personality-driven enterprises that will expand beyond social media.
Oct 20, 2020 · Dan Weinstein, the digital media veteran who had a significant hand in building the careers of seminal YouTube stars like Lilly Singh, Rhett & Link, and Hannah Hart, is departing Studio71 -- where he most recently served as co-founder and president -- after a 13-year tenure.
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Jun 13, 2022 · Dan Weinstein is the co-founder of Underscore Talent. He talks about how creators can utilize their influence to reach more opportunities & why brands should continue leaning into the world of influencers.
