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  1. 4 days ago · The short answer is beauty, with the button on the left being more aesthetically appealing than the one on the right – making us spot it quicker. That may seem surprising. But beauty is more ...

  2. Feb 2, 2021 · Brain scientists who favor the idea of such a “beauty center” have hypothesized that it may live in the orbitofrontal cortex, the ventromedial prefrontal cortex or the insula. If this theory...

  3. The neuroscience of beauty: What your brain finds beautiful ...

  4. 4 days ago · Featuring over 100 frequently asked questions, informative graphics, and backed up by the latest research, cosmetic chemist and science educator Dr. Michelle Wong (a.k.a. Lab Muffin Beauty Science) has the answers we need to make the most of our beauty and body-care routines.

    • Michelle Wong
  5. Sep 27, 2011 · We set out to understand which parts of the brain are involved in aesthetic appraisal. We gathered 93 neuroimaging studies of vision, hearing, taste and smell, and used statistical analyses to ...

  6. Dec 23, 2021 · Join Allure as we explore the inextricable link between science and beauty — and don't be surprised if you discover your next favorite serum, hair mask, or scalp treatment along the way.

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