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Maximum Effort Productions, Inc. is a film production company and digital marketing agency founded by Canadian actor Ryan Reynolds alongside George Dewey. The company name is a reference to a catchphrase from Reynolds' 2016 film Deadpool.
Feb 16, 2016 · To me, "maximum effort" was a powerful motif that tells the audience more about the psyche of Deadpool -- a man who allows his life to oscillate, too predictably, between moments of extreme danger and safety.
Maximum Effort makes movies, tv series, content, ads, and cocktails for the personal amusement of Hollywood Star Ryan Reynolds.
Feb 22, 2023 · Maximum Effort, the production and advertising company the “Deadpool” star co-founded and leads with George Dewey, is part of an ownership group for a new 1.2 million-square-foot studio being...
- Todd Spangler
Mar 15, 2022 · In June 2021, MNTN acquired Maximum Effort Marketing, bringing on Reynolds at MNTN’s Chief Creative Officer and Dewey as Chief Brand Officer.
Feb 8, 2024 · Paramount Pictures has renewed its first-look development deal with Ryan Reynolds’ Maximum Effort Productions. Under the three-year term, the pact will extend through December 2026.