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The Limited is an American clothing brand sold exclusively through Belk. The Limited began with operating retail stores between the early 1960s and the late 2010s. In 2017, it became a brand owned by the private equity firm Sycamore Partners. History
The Limited, Inc. is one of the largest corporate collections of specialty apparel retailers in the United States. The company owns and operates more than 5,300 stores throughout the United States and the United Kingdom, including big guns such as the Limited, Express, Structure, and Victoria's Secret.
- Limited Addition
- Falling Behind Fast Fashion
- Stores of The Future
“Les” is Leslie Wexner, who founded The Limited in Columbus, OH in 1963 and still runs the show at L Brands (originally christened Limited Brands) more than half a century later. Wexner himself sold on the sales floor at his first Limited store, and his dedication to merchandising and stores filtered down the line even as the company grew to become...
Needless to say, the change in ownership did little to improve The Limited’s fortunes. Like so many other apparel retailers that thrived in an era when mall traffic was at its peak, the chain failed to keep with dramatic shifts in shopping habits and fashion sensibilities. “That contemporary market that they’re in is a very difficult market,” Shell...
The issues that ultimately chased The Limited out of brick-and-mortar retail don’t end there. Aside from discovering styles that shoppers want and bringing them swiftly into stores, specialty apparel merchants like The Limited must also have stores worth visiting, experts say. That entails old-fashioned retail fortes like merchandising and customer...
- Daphne Howland
Bath & Body Works, Inc. (formerly known as L Brands, Inc., Limited Brands, Inc. and The Limited, Inc.) is an American specialty retail company based in Columbus, Ohio. It owns Bath & Body Works, posted $7.4 billion in revenue in 2023, and was listed as 481 on the 2024 Fortune 500 list of largest United States companies by revenue.
Mar 18, 2021 · A timeline of the life and career of Leslie H. Wexner, the Columbus retail legend who founded The Limited and built a global empire of brands. See his achievements, challenges, controversies and philanthropy from 1937 to 2021.
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