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- Domino’s $900 Beginnings
- Domino’s First Canadian Branch
- The 30-Minute Promise
- 50% Shares For A VW Beetle
- Early Online Presence
- More Than Pizza
- Innovations in Delivery
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Most people recognize Tom Monaghan as the founder of Domino’s Pizza. This is only half the story. Tom and his brother, James, bought a pizzeria in the 1960s and later renamed it Domino’s Pizza. We’ll tackle more about James and the early beginnings down below. To secure ownership, the brothers paid an initial down payment of $500 and a total of $90...
Domino’s Pizza was primarily a U.S. franchise. The company decided it was time to open their doors to an international market and start opening branches outside the U.S. To achieve this, Domino’s Pizza opened its first international branch in Winnipeg, Canada, in 1983. It did so with the help of Mike Schlater, who later ascended to the position of ...
For many years, Domino’s Pizza took pride in a simple promise: they’d deliver pizza in 30 minutes. If they failed to meet this promise, the customer would get the pizza for free. In the U.S., they discontinued this practice by 1993, but they still implement it in other places around the world. How did Monaghan come up with this promise? It started ...
James Monaghan, who bought the first pizzeria along with Tom, didn’t intend to stick with the pizza business for long. He had a full-time job as a postman and after 8 months working with Tom, he decided it was time to go back to his job. However, he owned 50% of the company. To properly quit, he sold his shares to Tom but not necessarily for money....
Not many companies had websites in the 1990s. Those that did only launched one as a gimmick or to check it off their to-do list. Many websites in the 1990s did not look as dashing or as intuitive as the ones today. Despite that, Domino’s Pizza was an early adapter. They launched their website as far back as 1996. However, the option to get on the s...
Did you know that Domino’s Pizza became the world’s largest provider of sandwiches? It happened almost overnight when they launched their line of oven-baked sandwiches back in 2008. Their prices and service rival even that of big sandwich giants like Subway. A few years back, in 2002, they did something similar when they began delivering premium ch...
Sometimes, it’s not enough to have a branch at every corner of the neighborhood. You have to take into consideration other hurdles. Domino’s Pizza has to deal with issues of too many simultaneous orders, congested traffic, and human error. The company introduced a new solution to get around this problem: delivery hotspots. These are locations set a...
Did you know over 5 billion people are using a mobile device? It’s no longer enough to have a website or a toll-free number people can call and order from. Domino’s adapted to this change in cellular usage early on. They launched their app for iOS users as far back as 2011 and then later released an Android app in 2012. This allowed customers to or...
Mentioned at the beginning of this list is the fact Tom and James Monaghan didn’t originally own the pizzeria that became Domino’s. It was once a declining pizzeria called DomiNick’s Pizza, owned by Dominick DiVarti. They kept the name for a few years. After James Monaghan sold his share of the company to his brother Tom, the latter managed to open...
Any business that’s been around for decades has its ups and downs. People can say the same for Domino’s. It hasn’t always been a sunny and successful path to success. There were multiple cases of Domino’s going under fire and financial trouble. During its first few years, the company was still in debt and this was why James Monaghan went back to hi...
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