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Stoeckl Kinder is a family business that was founded shortly after World War 2. Stoeckl’s target audience are young parents in larger urban centers with professional careers and double incomes. The customer base demands safety and quality over price, and secondary they want products that are sourced from socially and environmentally ...
Mar 18, 2017 · Stoeckl Kinder Products Ltd (SKP) opened in 1920 as a shop where the owner Berndt Stoeckl crafted and sold wooden baby furniture such as cribs, chairs, stools, and tables. As the business grew Berndt Stoeckl hired employees and purchased a small manufacturing space.
View Case study report of Stoeckl Kinder Products Ltd..docx from BUS M6 at University o...
Stoeckl Kinder’s began crafting and selling wooden baby furniture such as cribs, chairs, step stools and child-sized tables. The company began to hire employee’s and eventually purchased a small manufacturing space. Eventually, over the years, the company gradually changed from a craft furniture maker in a broader children’s product manufacturer.
Mar 22, 2023 · Stoeckl focuses on selling three main types of sturdy children's products: car seats for children and babies, baby carriages and strollers, and baby furniture. 39% of the company's income comes from selling car seats for children and babies.
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Executive Summary: Stoeckl Kinder Products Ltd established in 1920 by Berndt Stoeckl. The main business was selling wooden baby furniture including cribs, tables, stools, and chairs. With more than 80 years of experience in selling these products, Stoeckl has built up a dominant market share in Canada and North-eastern United States.
