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Apple Veteran Ken Segall Shares How He Thought Different. Pure & simple: Ken Segall, Former Agency Creative Director for Apple. Ken Segall on Steve Jobs: ‘When ‘dad’ is happy, you will be happy’. Simplicity was Apple’s ultimate competitive weapon.
- Truth, Justice & Simplicity
Ken Segall Truth, Justice & Simplicity. Hello; Books; Blog;...
- Truth, Justice & Simplicity
Ken Segall is an author and advertising creative director. Specializing in technology marketing, Segall was Steve Jobs' agency creative director for 12 years spanning NeXT and Apple, and also served as worldwide creative director at agencies for Dell, Intel and IBM.
Dec 8, 2021 · Interview With Ken Segall – the Ad Man Who Placed the ‘i’ in iMac. Former Creative Director of Apple, Ken Segall, is credited with naming the iMac and driving the legendary ‘Think different’ campaign. Intending to reignite and redefine Apple’s image, Ken’s marketing campaign saved Apple from the brink of bankruptcy in 1997 ...
Ken Segall is one of the most admired creative executives in the marketing industry. He led the creative team behind Apple's iconic Think different campaign and set Apple down the i-path by naming the iMac.
I’ve served as global agency creative director on behalf of Apple, NeXT, IBM, Intel, Dell and many others—largely a result of my own obsession with technology. In addition to my keynote speeches, I’m still a creative consultant for companies in need of strategy, branding and product naming.
Ken Segall Truth, Justice & Simplicity. Hello; Books; Blog; Speaking; Work; Bio; Contact; Select Page
Ken Segall is the author of the new book, Think Simple —the follow-up to his New York Times bestseller, Insanely Simple. A self-proclaimed technology enthusiast, Segall worked closely with Steve Jobs as his ad agency creative director for 12 years spanning NeXT and Apple.
