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  1. Aug 24, 2022 · The photo Pro Football Hall of Fame QB Len Dawson – who died at 87 – smoking a cigarette during halftime of the first Super Bowl is still remembered.

  2. Aug 24, 2022 · There’s a green Fresca bottle between his feet, and in between his right thumb and index finger, a lit cigarette pulled closely to his lips, captured precisely with his cheeks sucked in, mid-drag.

    • Terez Paylor
  3. Feb 8, 2024 · A rare photo of Chiefs quarterback Len Dawson enjoying a cigarette and a Fresca during halftime of the first Super Bowl in 1967. Learn how this candid moment was captured by LIFE magazine photographer Bill Ray and what it reveals about the era's social norms and sports culture.

  4. Aug 24, 2022 · A legendary photo of Chiefs quarterback Len Dawson having a cigarette and a beer in the locker room at halftime of Super Bowl I. The photo captures his confidence and coolness despite losing to the Packers in the second half.

    • James Dator
  5. Jan 23, 2020 · Patrick Mahomes — who was wrapping up an MVP season at the time — wore a bright, Chiefs-red sweatshirt bearing the image of Dawson, his cigarette and his soda.

  6. Aug 24, 2022 · A Life Magazine photo of Len Dawson smoking a cigarette and drinking a Fresca at halftime of Super Bowl I in 1967 went unpublished for decades. Now it is a viral image that captures the cultural change and the swag of the Chiefs quarterback.

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  8. Aug 24, 2022 · Len Dawsons cigarette and Fresca Super Bowl photo is the perfect front cover for his Hall of Fame career