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- Dictionaryimpression/ɪmˈprɛʃn/
noun
- 1. an idea, feeling, or opinion about something or someone, especially one formed without conscious thought or on the basis of little evidence: "his first impressions of Manchester were very positive" Similar
- 2. an imitation of a person or thing, done to entertain: "he did an impression of Shirley Bassey" Similar
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Impressions: Definition. How often your ad is shown. An impression is counted each time your ad is shown on a search result page or other site on the Google Network. Note: If your ad or keywords aren't receiving enough impressions, read Issues with fluctuating impressions. Each time your ad appears on Google or the Google Network, it's counted ...
Impression share. Impression share (IS) is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get. Impression share = impressions / total eligible impressions. Eligible impressions are estimated using many factors, including targeting settings, approval statuses, and quality.
If a search result link points to the AMP page as a simple "blue link" result (not in a carousel), that is also counted as an impression. Position: The position is the position of the containing search result element (the carousel, the blue link group, and so on). The position within a carousel is not noted.
The definitions are summarized below: Served impression: An impression is counted when an ad is sent (or "served") to a publisher by the ad server. The ad creative may or may not be downloaded to the user’s device, rendered, or viewed by the user. Downloaded impression: An impression is counted only after the ad has begun to download to the ...
A viewer should've at least one impression from the video sequence for an impression from outside the sequence to be included here. Keep in mind that this metric also includes impressions from Display & Video 360 accounts linked to your Google Ads account. Watch time and avg. watch time / impr; Learn more About watch time data for video campaigns.
Under the Videos, Shorts, Live, and Posts tabs the key metrics card gives you an overview of your impressions. This card also gives you info on views, click-through rate, average view duration, subscribers (Shorts), likes (Shorts), shares (Shorts). This data is available within a few hours of publishing your content.
Clickthrough rate (CTR) can be used to gauge how well your keywords and ads, and free listings, are performing. CTR is the number of clicks that your ad receives divided by the number of times your ad is shown: clicks ÷ impressions = CTR. For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.
The counting methodology utilized is the multiple-click-per-impression method. Consequently, to avoid inappropriate counting of navigational mistakes (for example, multiple clicks per user), we require that the time between a given click and a previous click on the ad impression is greater than a specific period of time.
If you decrease the number of your placements, you may see an increase in impression share – but keep in mind that the size of the "pie" has been reduced. Improving absolute top impression share: Absolute top impression share is the percentage of impressions that are in the most prominent position on the page for Shopping campaigns, or in the Hotel ads booking module for Hotel campaigns.
Under the Videos, Shorts, Live and Posts tabs, the key metrics card gives you an overview of your impressions. This card also gives you info on views, click-through rate, average view duration, subscribers (Shorts), likes (Shorts) and shares (Shorts). This data is available within a few hours of publishing your content.
