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Apr 19, 2021 · The ability to influence individuals by argument, entreaty, or example is a key feature of media communication. Psychovisualization. The ability to create mental images helps focus one’s mind on ...
- What Is Cultivation Theory?
- Cultivation Theory and Television
- The Mean World Syndrome
- Research
- Criticism
- References
Cultivation theory (or cultivation analysis) was introduced in the 1960s by Hungarian-born American professor George Gerbner to examine television’s influence on viewers (Gerbner, 1969). The findings of Gerbner were later expanded upon and developed by the American screenwriter Larry Gross. This theory implies that those exposed to media interpret ...
Gerbner’s primary focus was centered on the role of television. This approach also involved several key assumptions. First, television was distinguished as a unique form of mass media (Gerbner et al., 1978). For instance, it was simultaneously auditory and visual but did not require literacy. Furthermore, access to television was almost universal. ...
During the exploration of the effects of television viewing, Gerbner (1980) also coined the term mean world syndrome to describe the cognitive biaswhereby television viewers exposed especially to violent content were more likely to see the world as more dangerous than it actually is. Because television programming significantly shaped attitudes tow...
Building upon the foundation of Gerbner, scholars, more recently, have ventured into other spheres to study the effects of cultivation theory. For instance, while Gerbner was primarily focused on fictional television, these researchers have delved into other forms of media, such as reality TV and video games. They have also explored the effects of ...
A number of scholars have critiqued Gerbner’s description of cultivation theory. Some of these criticisms focus on the theoretical flaws of cultivation theory. For instance, one argument posits that cultivation theory employs methods of the social sciences to address questions pertaining to the humanities (West & Turner, 2010). Another argument ass...
Berger, C. R. (2005). Slippery slopes to apprehension: Rationality and graphical depictions of increasingly threatening trends. Communication Research, 32(1), 3-28. Beullens, K., Roe, K., & Van den Bulck, J. (2012). Music video viewing as a marker of driving after the consumption of alcohol. Substance Use & Misuse, 47(2), 155-165. Croucher, S. M. (...
Perceptions of reality, rather than actual observations of reality, guide human beliefs, attitudes, and behaviors. These perceptions often are solidified into normative versions of what “ought” to be. Because there are often concrete expectations of reality in one’s mind, the effects from this perceived view of the world can be just as ...
Jan 16, 2011 · Stories are the common ground that allows people to communicate, overcoming our defenses and our differences. Stories allow us to understand ourselves better and to find our commonality with ...
Dec 28, 2012 · In this chapter, we argue that these three avenues are empirically and conceptually connected and that they are related to media effects in three ways. First, people's mistrust of media has been found to moderate the influence of media on the audience in an array of studies. Second, people's perceptions regarding media impact matter, albeit ...
- Yariv Tsfati, Jonathan Cohen
- 2012
Jul 8, 2016 · Media framing and recipient framing is another popular new media effects paradigm that treats media uses and effects in an individualistic and constructivist way (in analogy to uses and gratifications) but is also more focused on media content in the form of media frames. Social problems (e.g., poverty, migration, or the aging society) are framed by journalists and media in such a way that ...
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Dec 1, 2015 · Abstract. This entry covers the role of affect, mood, and emotions in exposure to media content. The influence of affect, mood, and emotions in media exposure on the impact of media is indisputable (Döveling et al. 2010; Konijn 2013). Formerly, the emphasis was largely on cognitive aspects such as recall, learning, thoughts, and beliefs.
