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Grab is massively popular in Southeast Asia. CNBC's Uptin Saiidi explores how the app is used in parts of Indonesia, Singapore, Malaysia and Thailand.-----Su...
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- CNBC International
- What Is A Corporate video?
- What Are Corporate Videos Used for?
- Why Are Corporate Videos Important?
- How Much Does It Cost to Produce A Corporate video?
- What Are The Goals For Your Corporate video?
- What Is Your Budget?
- How Do I Find The Right Corporate Video Company For Me?
- What Art Style Is Best For My Corporate video?
- Corporate Video Marketing and Your Sales Funnel
- Hero Hub Hygiene Video Framework
A corporate video is any non-advertisement video commissioned by a business, company, corporation, or organisation. Nowadays, the vast majority of them are published online on the business’ website and distributed through their social media channels and via email marketing.
Corporate videos serve many functions. The most common are: 1. Staff training videos 2. Safety videos 3. Investor and shareholder relations videos 4. Content strategy overview videos 5. Product or service explanation videos 6. Executive proposal videos The 2 most common types are:
Corporate videos have become increasingly important in recent years because, as one HubSpot study found, 54% of consumers want to see more video content from a brand or business they support! So, if your business isn’t making them, you’re likely to fall behind in today’s digital climate.
For production alone, the general industry standard for a corporate video starts at about £4,000 and can go into the tens of thousands. It depends on what you want. Factors that effect it include animation or live-action style and quality, video duration, and the calibre of the agency you work with.
When starting out with your corporate video, one of the biggest mistakes you can make is failing to outline, or even know, what exactly you want your video to achieve. This makes it virtually impossible for a video agencyto choose the best video style for you. So, firstly, specify measurable reasons why you want a video in the first place. It is no...
Your budget is intrinsically linked to your KPIs. So you should work out what your return on investment (ROI) would be if your KPIs were met. For example: If your KPI is to increase new customer sales by 15%. 1. Calculate how many new customers that would be each year. 2. Work out the lifetime value of each new customer. 3. Estimate your ROI by mul...
Here are some of my top tips for filtering down production companies, as well as building strong working relationships with them: 1. Study their portfolios and reviews to see if they have experience making similar videos and if they have worked well with some reputable organisations. 2. Collate a few examples to help convey the video you have in mi...
The art style for your video should be chosen logically, i.e. to match the video’s purpose, your calculated budget, the ethos of your brand and one that resonates with your audience, rather than based on a feeling, i.e. guesswork. Beware of agencies trying to force more expensive and complex art styles on you unnecessarily. Despite what they might ...
It is especially important that you are aware of the sales funnel when planning your video marketingstrategy. This is the journey a prospect has to take to become your customer, often illustrated as having 4 main stages (shown below). In order to maximise your marketing return on investment, you must consider how your corporate videos leverage each...
A highly useful strategy to help you optimise your video content for your sales funnel is Google’s ‘Hero, Hub, Hygiene’ framework. In this post, I will give you a quick breakdown of how it works in relation to your corporate marketing videos, but, if you would like a more comprehensive understanding, you can follow this link. Note: I will include e...
Jan 15, 2021 · Tan Hooi Ling is the cofounder of Grab, an 8-year old company now considered to be Southeast Asia's most valuable startup. Beginning life as a single-market taxi-booking app, Grab now has...
May 3, 2021 · Grab is one of the most dominant super apps in Asia, offering rides, food delivery and now, financial services. That includes loans, insurance, payments and investments - all accessed through a...
Grab Holdings Inc. is a Singaporean multinational technology company headquartered in One-North, Singapore. It is the developer of a super-app for ride-hailing, food delivery, and digital payment services on mobile devices that operates in Singapore, Malaysia, Cambodia, Indonesia, Myanmar, the Philippines, Thailand, and Vietnam.
Feb 2, 2024 · Grabbers spend significant time on the ground with Grab’s driver- and merchant-partners, understanding the pain-points of their business and how they generate income through Grab. (Read more: Cutting down the time delivery-partners wait at food outlets )
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Grab For Business is Grab's solution that provides less paperwork and more cost savings for business travel across Southeast Asia.
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