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- Dictionaryhard sell/ˌhɑːd ˈsɛl/
noun
- 1. a policy or technique of aggressive salesmanship or advertising: "they invited 1,000 participants and gave them the hard sell"
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noun
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Type of advertisement
In advertising, a hard sell is an advertisement or campaign that uses a more direct, forceful, and overt sales message, as opposed to a soft sell. The term is also used to describe aggressive sales techniques used by company representatives, particularly in the context of doorstep selling. Wikipedia