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- 1-Sentence-Summary: All Marketers Are Liars is based on the idea that we believe whatever we want to believe, and that it’s exactly this trait of ours, which marketers use (and sometimes abuse) to sell their products by infusing them with good stories – whether they’re true or not.
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low Trust World (2005) is the seventh published book by Seth Godin, and the third in a series of books on 21st century marketing, following Purple Cow and Free Prize Inside.
- Seth Godin
- 2005
Feb 5, 2019 · Seth Godin’s book All Marketers Are Liars is a must-read for all entrepreneurs, marketing professionals, and business leaders. The book explores the concept of storytelling and why it’s so important for marketers to tell authentic stories that resonate with consumers.
- 99signals
Nov 14, 2020 · All Marketers are Liars by Seth Godin de-mystifies the common belief that marketers lie. The book summary of All Marketers are Liars highlights 8 attributes that are essential for great story telling.
Nov 9, 2023 · In the world of marketing, truth may not always prevail. In Seth Godin's captivating book, All Marketers Are Liars, he challenges conventional wisdom and asserts that successful marketers are, in fact, storytellers.
In his book “All Marketers Are Liars,” Seth Godin challenges the traditional marketing approach and offers a fresh perspective on how businesses can connect with their customers. The book explores the concept of “telling a story” as a powerful tool for creating a unique brand identity and building a loyal customer base.
Jul 28, 2022 · This All Marketers Are Liars summary explains why stories are a marketer's most important tool, how our brains start to believe them & why lies don't work.
Apr 24, 2012 · The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your...
