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Oct 24, 2011 · Most would agree these sites do influence consumers' decisions. In the paper Reviews, Reputation, and Revenue: The Case of Yelp.com, Harvard Business School Assistant Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process.
Discover in-depth analysis of Yelp's pros and cons. Learn how Yelp can impact your business, how to handle negative reviews, and explore alternatives.
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Jul 22, 2013 · How Yelp Reviews Can Impact Your Business. Yelp is the #1 review site on the web and immensely powerful, making it a mighty friend or, sometimes, an abhorrent enemy. If your business has a 3.5 star rating or above on Yelp, you’ve got the whole world in your hands and clouds in your coffee.
Oct 5, 2012 · Travel blog Tnooz points out that Yelp rounds their review scores to the nearest half-star. This means that a 3.74 average rating will become a 3.5, while a rating like 3.79 will become a...
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Sep 14, 2018 · Our average rating across all places and types of businesses is 3.77. (Throughout the post, we’re using data from reviews in the U.S. and Canada.) And 40 percent of ratings are neither one star nor five star.