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  1. hbswk.hbs.edu › item › the-yelp-factor-are-consumerThe Yelp Factor: Are Consumer Reviews Good for Business?

    Oct 24, 2011 · Most would agree these sites do influence consumers' decisions. In the paper Reviews, Reputation, and Revenue: The Case of Yelp.com, Harvard Business School Assistant Professor Michael Luca set to find out exactly by how much, and identify winners and losers in the process.

  2. perfectlyoptimized.com › yelp-pros-consUnderstanding Yelp for Business - Pros & Cons | Perfectly ...

    Discover in-depth analysis of Yelp's pros and cons. Learn how Yelp can impact your business, how to handle negative reviews, and explore alternatives.

    • 229 NW 9th St #210B, | Oklahoma City, 73034
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  3. risingstarreviews.com › yelp-ratings › yelp-fact-sheetThe Data of Yelp Reviews - Rising Star Reviews

    Your business needs higher Yelp star ratings to drive more revenue. The fact is that Yelp’s average star rating directly impacts sales. An extensive study by Harvard Business School found that a 1-star increase in Yelp rating can lead to a 5% to 9% increase in revenue.4.

    • does a yelp rating affect a business' average score of 12 months at a higher1
    • does a yelp rating affect a business' average score of 12 months at a higher2
    • does a yelp rating affect a business' average score of 12 months at a higher3
    • does a yelp rating affect a business' average score of 12 months at a higher4

  4. www.hbs.edu › ris › Publication FilesReviews, Reputation, and Revenue: The Case of Yelp

    the impact of consumer reviews on the restaurant industry: (1) a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue, (2) this effect is driven by independent restaurants; ratings do not affect restaurants with chain affiliation, and (3) chain restaurants have declined in market share as Yelp penetration has increased.

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    • 41

  5. hospitalityinsights.ehl.edu › online-customerOnline Customer Reviews: Their Impact on Restaurants

    Sep 30, 2018 · What does this mean for business? In a recent study, Anderson and Magruder show that higher Yelp scores help restaurants sell tables 19 percent more frequently during peak periods. This impact is strongest for restaurants for which information is the scarcest.

  6. www.harvardmagazine.com › 2011 › 10HBS Study Finds Positive Yelp Reviews Boost Business

    Oct 5, 2011 · A new study by Harvard Business School assistant professor Michael Luca finds that a positive evaluation on the popular review site Yelp.com does, in fact, appear to lead to increased business for restaurants.

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  8. www.spoton.com › blog › how-to-boost-yelp-reviewsHow to improve your Yelp rating in 4 easy steps - Heart & Hustle

    Jan 24, 2024 · Talk to any Yelp users and they'll tell you that lower ratings will turn them off from visiting a local business. In contrast, higher Yelp ratings make them more likely to try out someplace new. If you're a business owner or restaurant operator, this is good news.