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- The logo was designed by the global brand consultancy firm Lippincott & Margulies. It features a blue square with the company’s name in lowercase letters using serif typefaces (Univers and Sabon). The blue square conveys trust, reliability, and professionalism, aligning with the brand image as a leading financial institution.
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The Goldman Sachs logo was quietly refreshed in early 2020, eliminating its most recognizable design element: the GS ligature. In addition to splitting the two uppercase letters, the new design replaces the round, soft font with a much simpler choice.
Jun 13, 2024 · Who designed the Goldman Sachs logo? The logo was designed by the global brand consultancy firm Lippincott & Margulies. It features a blue square with the company’s name in lowercase letters using serif typefaces (Univers and Sabon).
- 1869
- New York, U.S.
- Marcus Goldman, Samuel Sachs
- goldmansachs.com
- The Goldman Sachs market symbol is GS. It is listed under this ticker on the New York Stock Exchange.
- The founder of the financial group Goldman Sachs is Marcus Goldman, a Jewish banker who lived in Bavaria and worked as a school teacher before emig...
- In 2019, the bank started using the slogan “You Can Money.” But the most famous advertising motto of the company sounds like this: “Our client’s in...
- Goldman Sachs is a brand with its marketing strategy and visual identity.
Today, Goldman Sachs can be quickly recognized by its logo featuring a sky-blue colored square with white flush left serif font letters reading “Goldman Sachs.” While this logo has technically been the same since 2020, it is not that different from the original logo, which was created in 1970.
Goldman Sans is a clean, modern typeface designed for dense data-rich environments. Credible. When we set out to design a custom typeface for Goldman Sachs, we knew that these three attributes would guide the decisions we made along the way.
Discover the fascinating history and evolution of the Goldman Sachs logo. From its humble beginnings in 1869 to the sleek and modern design of today, this vi...
Mar 12, 2020 · Investment bank Goldman Sachs has quietly replaced its logo, doing away with the most recognisable design touch: the GS ligature. As well as splitting the two capital letters, the new mark replaces the soft, round typeface with a much straighter choice.
Aug 21, 2020 · “Goldman Sans is a typeface that does not wear a tie. It’s a casual Friday,” said an unimpressed Erik Spiekermann, the first typeface designer to be elected into the European Design Awards ...
