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Aug 25, 2022 · Convenience retailers, petroleum wholesalers and carriers, and CPG and consumer brands today face many challenges—from labor shortages to supply chain constraints, cybersecurity threats ...
As a bisexual cis man who plans on studying queer theory, I was honestly kind of horrified. It enrages me especially as a queer man because queer people are already stereotyped as a danger to children, I don’t want to see other queer people making us look bad by being sympathetic to the disgusting behavior we’re falsely accused of by ...
Feb 20, 2024 · “Even if they’re good products, you have multiple ingredients and the combination can strip the skin barrier or actually inactivate it,” says Dr. Latanya Benjamin, M.D., associate professor of...
- Katie Mcpherson
- Reasons For Rebranding
- Reinventing The Wheel
- Reset Or Rebrand?
- The Risks of Rebranding
- Ulterior Motives
- Money, Money, Money
- To Rebrand Or Not to Rebrand?
Moving targets This is an extremely valid reason for rebranding and can give a new lease of life to the business. Similarly, a brand may discover that, as it evolves, its target audience has changed, making the original branding irrelevant. Rapid growth It may be the case that, when you started out, you could only afford low-grade branding and, now...
There are no hard or fast rules when it comes to rebranding, however, there are two main ways of going about this: Partial rebrand Relatively inexpensive, this type of rebranding may involve a few simple changes, such as a new logo design or a new color palette, in order to communicate a new brand image. This can even be as simple as changing a fon...
Although it may seem pretty obvious, the first thing for a brand to decide is whether or not a rebrand is necessary or, in fact, a good idea. In order to make this decision, you need to look at your reasons for rebranding and ask the following questions: Is my business outdated?Does your business no longer seem relevant for the target audience or t...
By changing your company culture, you often run the risk of causing more problems than you solve. In this section, we’ll take a look at some of the dangers you may face by rebranding: Hit and miss When planning a rebrand, you’ll be looking at brand specialists creating strategic plans for your new rebrand, including the name, logo, and all subseque...
One of the big reasons that businesses state for rebranding is the desire to upscale their product or service. This can mean introducing higher-quality materials or simply making a product more luxurious in order to reach a new level of customers. Although this isn’t necessarily a bad thing, it’s not without its dangers: Old customers If you have a...
Whatever your reasons for rebranding and whichever method you decide to go for, it’s not going to be cheap. The costs of a rebrand tend to run so much higher than simply hiring a designer to change your logo. In terms of rebranding costs, you’ll need to budget for things like: 1. The services of a brand strategist; 2. The time-cost ratio of your te...
Although I may have sounded a bit ‘doom and gloom’ in this article, rebranding can very much be the making of a business. Whether we like it or not, the business world is constantly evolving, and the business that makes no effort to keep up will, inevitably, be left behind. Making the decision to rebrand is very much a personal one and involves exa...
Oct 22, 2020 · That has made for some historically fertile ground for brand failure, and here’s our tour through the most notable failures since Fast Company ‘s birth in 1995—with lessons that endure for ...
PDI Software is now PDI Technologies! Learn more about our recent rebranding or to download the new PDI Technologies logo.
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Aug 25, 2022 · ATLANTA, Aug. 25, 2022 /PRNewswire/ -- PDI, a global leader delivering powerful solutions and insights that serve as the backbone of the convenience retail and petroleum wholesale ecosystem,...
