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  2. The Golden Circle can be used as a guide to vastly improve every aspect of your business or organization—from leadership and hiring, to product development, sales, and marketing. It even explains loyalty and how to earn more. And it all starts with WHY.

  3. Sep 22, 2016 · A simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" This is an edited version (just over seven minutes) of Simon's Ted Talk...

    • 7 min
    • 506.7K
    • Joe Petersen - C12 Tarrant, LLC
  4. In the golden circle theory, Simon has given the most importance to the factor "why." He believes that an organization needs to tell its buyers the reason why the organization is operating. According to Simon, the purpose or vision of an organization drives buyers to become loyal customers.

  5. Nov 17, 2023 · Our founder and Chief Optimist, Simon Sinek, author of the bestselling book “Find Your WHY,” defines your “WHY” as the contribution you make to the world. It encompasses both your professional and personal purpose. According to Simon, it is a reflection of who we are as individuals.

  6. Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?" His examples include Apple, Martin Luther King Jr. and the Wright brothers ...

    • 18 min
  7. Sep 28, 2009 · Never miss a talk! SUBSCRIBE to the TEDx channel: http://bit.ly/1FAg8hBTEDx Puget Sound speaker - Simon Sinek - Start with Why: How Great Leaders Inspire Ac...

    • 18 min
    • 11.5M
    • TEDx Talks
  8. May 4, 2010 · Simon Sinek presents a simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?"

    • 19 min
    • 19.3M
    • TED
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