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Stanford Logos. The Stanford logo system includes wordmarks, block “S” with tree, university seal, the combinations of these elements, and department branding. Each logo type can be used in different ways and for different purposes. Read on for an understanding of how to use our logos.
The block S with tree is one of the most recognized logos of Stanford University. The tree is based on the rendition of El Palo Alto, the tree seen on the Stanford seal. The symbol was updated in 2014.
May 30, 2024 · That’s the power of the Stanford University logo: more than just a design, it’s a story etched in Cardinal Red, a narrative bound within its emblematic tree and the bold block “S”. It’s the visual whisper of history and the shout of modernity, bridging a gap between past legends and future pioneers.
Our identity incorporates visual elements that give Stanford communication a distinct look—from logos, to colors, to fonts, to campus images. Together, these elements create visual associations with Stanford’s spirit, characteristics, and strengths as a leader in education and research.
Stanford Institutional Logos. Revised: July 29, 2020. Primary color palette. White. Cardinal red. Pantone 201C. Black. Process Black. White background. University colors or the *PANTONE® coated colors listed on this page. must be used and matched for final production by approved Stanford vendors.
The Stanford wordmark is uniquely drawn and is the primary logo for the university. Treat the signature as artwork, not as typography or a font. It cannot be accurately reproduced with any typeface and should not be modified in any way.
Identity guidelines & best practices that. inspire and align Stanford communications. Colors. Typography. Stanford Logos. Web Design. Templates. This Identity Guide provides design and brand tools for Stanford communicators. We hope you will find inspiration and resources to help you in your work.
