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      • The Goldman Sachs “blue box” logo was designed by Lippincott in 1970. It was intended to create a cohesive and unifying visual identity to help signal the company’s shift from just an investment banking institution to an all-encompassing financial services provider.
      blog.logomyway.com/goldman-sachs-logo/
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  2. The Goldman Sachs logo was quietly refreshed in early 2020, eliminating its most recognizable design element: the GS ligature. In addition to splitting the two uppercase letters, the new design replaces the round, soft font with a much simpler choice.

  3. The history of the Goldman Sachs logo highlights the power of consistency, simplicity, and strategic adaptation in branding. By maintaining a minimalist design with subtle symbolic elements, Goldman Sachs has created a timeless and recognizable logo that communicates its core values of security and innovation.

  4. Discover the fascinating history and evolution of the Goldman Sachs logo. From its humble beginnings in 1869 to the sleek and modern design of today, this vi...

  5. Mar 12, 2020 · Investment bank Goldman Sachs has quietly replaced its logo, doing away with the most recognisable design touch: the GS ligature. As well as splitting the two capital letters, the new mark replaces the soft, round typeface with a much straighter choice. The kerning has also been slightly reduced.

  6. The Goldman Sachs Group, Inc. (/ s æ k s / SAKS) is an American multinational investment bank and financial services company. Founded in 1869, Goldman Sachs is headquartered in Lower Manhattan in New York City, with regional headquarters in many international financial centers.

  7. 6 days ago · (Bloomberg) -- Financial giants from Goldman Sachs & Co. to Morgan Stanley and Barclays Plc. are taking a fresh look at how a Donald Trump victory in November could play out in the bond market ...

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